The ad industry has always had a revolving door culture, but now it revolves for different reasons. Whereas people used to jump ship for the title or the money, since the Great Resignation began they’re now searching for meaning and balance. If you want to shut that revolving door, that’s what you have to offer them.
Don’t get me wrong. Salary is still a factor, and smaller agencies are struggling to compete with larger institutions’ pay packages. But if your employees are happy, getting the support they need, and see a path for growth, competing offers may not be as dangerous as you think. Delivering on those things means reevaluating how things have always been done — and done in the past few years.
