4 diverse women and one man meditating in the third eye agency lobby
Insights

What Wellness Means To Consumers in 2022

Sep 15, 2022

20 years ago, the concept of going to an ayahuasca retreat to help addiction would have seemed unconventional—and completely bizarre to a mainstream audience. In 2022, it’s not out of left field to have a friend or two who have attended one. (I have several!) Wellness once brought to mind fringe practices, inspired by indigenous […]

minions eye
Insights

Cool, Fresh, & True: 5 Steps to Creating Organic Enthusiasm For Your Brand

Aug 15, 2022

The Summer 2022 minions phenomenon exemplified how quickly content can garner organic traction. Can you do something similar for your brand?

Insights

Minority Mental Health: Get To Know The Facts

Aug 08, 2022

We’ve heard time and again that there’s a healthcare disparity amongst minorities in the U.S., but many mental health brands don’t really know what this means. To truly serve minority patients and healthcare consumers, as marketers we need to understand the facts.  Over 60 million Americans suffer from mental health conditions every year—many of which […]

In The News

In a post-Roe world, we need to be better at marketing healthcare to women

Aug 03, 2022

In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana Brooks’ assertive & poignant words remind of the power of advertising, and how we should be speaking to women about their health in a post-Roe world.

orange split in half with speculum nearby symbolizing vaginal health
Insights

4 Women’s Health Procedures That Could Use A Revamp

Jun 30, 2022

Women’s health procedures and tools were rarely designed with the comfort of the patient in mind. Which standard women’s health procedures need an update? And how can we help inform the consumer as healthcare marketers and brands? Read to find out.

clio health awards 2022 craft jury member rob canales
Insights

3 Healthcare Marketing Trends from the 2022 Clio Health Awards

Jun 16, 2022

How is healthcare marketing changing? “We’re being more human than before” and more! Read about 3 trends that excited our CCO Rob Canales in his stint on the Craft Jury for the Clio Health Awards.

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