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You may have heard people buzzing about “Convergent TV” lately in the advertising world. As […]

The label “social media influencer” typically conjures the image of what Taylor Swift describes best […]

Hubspot’s 2022 State of U.S. Consumer Trends Report is a well of riveting information—especially when […]

Many of us assume that Gen Z rarely go to the doctor, but is there anything to that myth? Or is it simply an exaggeration? With over $140 billion in buying power, Gen Z’s healthcare behaviors are worth looking into.

We see as boomers less digitally savvy than younger generations. Has this changed since the pandemic took hold on our lives?