Convergent TV: The Media buzzword that’s here to stay
Mar 22, 2023
You may have heard people buzzing about “Convergent TV” lately in the advertising world. As […]
In The News
The Time for Older TikTok Influencers Has Arrived
Feb 09, 2023
The label “social media influencer” typically conjures the image of what Taylor Swift describes best […]
Social Media’s Impact On Consumer Behavior Per Generation
Nov 01, 2022
Hubspot’s 2022 State of U.S. Consumer Trends Report is a well of riveting information—especially when […]
Does Gen Z Go To The Doctor?
Jul 14, 2022
Many of us assume that Gen Z rarely go to the doctor, but is there anything to that myth? Or is it simply an exaggeration? With over $140 billion in buying power, Gen Z’s healthcare behaviors are worth looking into.
Has The Pandemic Made Boomers Go Digital?
Jun 08, 2022
We see as boomers less digitally savvy than younger generations. Has this changed since the pandemic took hold on our lives?