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20 years ago, the concept of going to an ayahuasca retreat to help addiction would have seemed unconventional—and completely bizarre to a mainstream audience. In 2022, it’s not out of left field to have a friend or two who have attended one. (I have several!) Wellness once brought to mind fringe practices, inspired by indigenous […]

We’ve heard time and again that there’s a healthcare disparity amongst minorities in the U.S., but many mental health brands don’t really know what this means. To truly serve minority patients and healthcare consumers, as marketers we need to understand the facts.  Over 60 million Americans suffer from mental health conditions every year—many of which […]