Our CVO (Chief Vision Officer) Diana Brooks contributed to a recent article by Medical Marketing And Media (MM+M). With predictions ranging from the impact of inflation to data’s impact on pharma marketing, our fearless leader put her two cents in about women’s health and mental health brands.
“New brands in women’s health, mental health and online products and services have continued to increase. As consumer interest and purchasing power increase across all demographics, it’s important for these brands to lean into branding and marketing, emphasizing long term customer loyalty,” said Diana Brooks, chief vision officer at The 3rd Eye. “As consumers place more emphasis on transparent conversations relating to their health, we anticipate seeing more health and wellness brands, both legacy and startups, hone in on relationship and community building with their audience in a way that’s authentic and speaks to them.”
