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Insights

What Wellness Means To Consumers in 2022

Sep 15, 2022

20 years ago, the concept of going to an ayahuasca retreat to help addiction would have seemed unconventional—and completely bizarre to a mainstream audience. In 2022, it’s not out of left field to have a friend or two who have attended one. (I have several!) Wellness once brought to mind fringe practices, inspired by indigenous […]

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Insights

Cool, Fresh, & True: 5 Steps to Creating Organic Enthusiasm For Your Brand

Aug 15, 2022

The Summer 2022 minions phenomenon exemplified how quickly content can garner organic traction. Can you do something similar for your brand?

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two rows of the 3rd eye's 2022 summer interns
Insights

Why you should redesign your internship program

Aug 09, 2022

Today’s job market is competitive, and talented students don’t look for internships getting coffee and doing grunt-work. They want real-world experience that will help them succeed in their future endeavors. Internships are meant to provide more value beyond free labor. A thriving internship program offers existing employees an opportunity to improve through mentorship. It provides […]

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Insights

Minority Mental Health: Get To Know The Facts

Aug 08, 2022

We’ve heard time and again that there’s a healthcare disparity amongst minorities in the U.S., but many mental health brands don’t really know what this means. To truly serve minority patients and healthcare consumers, as marketers we need to understand the facts.  Over 60 million Americans suffer from mental health conditions every year—many of which […]

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Insights

Does Gen Z Go To The Doctor?

Jul 14, 2022

Many of us assume that Gen Z rarely go to the doctor, but is there anything to that myth? Or is it simply an exaggeration? With over $140 billion in buying power, Gen Z’s healthcare behaviors are worth looking into.

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orange split in half with speculum nearby symbolizing vaginal health
Insights

4 Women’s Health Procedures That Could Use A Revamp

Jun 30, 2022

Women’s health procedures and tools were rarely designed with the comfort of the patient in mind. Which standard women’s health procedures need an update? And how can we help inform the consumer as healthcare marketers and brands? Read to find out.

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clio health awards 2022 craft jury member rob canales
Insights

3 Healthcare Marketing Trends from the 2022 Clio Health Awards

Jun 16, 2022

How is healthcare marketing changing? “We’re being more human than before” and more! Read about 3 trends that excited our CCO Rob Canales in his stint on the Craft Jury for the Clio Health Awards.

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Insights

Has The Pandemic Made Boomers Go Digital?

Jun 08, 2022

We see as boomers less digitally savvy than younger generations. Has this changed since the pandemic took hold on our lives?

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