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In The News

3 Ways to Improve Your Content Marketing ROI

Sep 09, 2022

Creating branded content that stands the test of time isn’t just a creative strategy, it’s a long-term investment. Content marketing is the realm of creating owned, quality content and disseminating it in a way that creates value for leads, or prospective customers, and brings authority to your brand. The ROI (return on investment) on this […]

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portrait of T3E copy lead stephanie granado with overlay copy noting that she's been featured in south florida bussiness journal under people on the move
In The News

Stephanie Granado: People on the Move

Aug 31, 2022

The newest member of The 3rd Eye’s creative team, Copy Lead Stephanie Granado was just featured in South Florida Business Journal‘s “People on the Move.” “The most compelling stories start with rational and emotional consumer insights.” Steph joined our team only a couple of months ago—and her presence has already inspired fellow creatives more than […]

Featured on South Florida Business Journal
In The News

In a post-Roe world, we need to be better at marketing healthcare to women

Aug 03, 2022

In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana Brooks’ assertive & poignant words remind of the power of advertising, and how we should be speaking to women about their health in a post-Roe world.

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In The News

Meet Rob Canales

Jun 30, 2022

The 3rd Eye’s CCO, Rob Canales, was just featured in VoyageMIA—where they share some of Miami’s most inspiring stories. He speaks on how he got his start, challenges he’s faced in the industry, and the quality that is key to his success. Read to learn more about his successful initiatives to get inspired—like we did—by […]

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In The News

Want To Turn Around Your Agency? Get Over Instant Gratification

May 26, 2022

Since the Great Resignation began, employees are now searching for meaning and balance. If you want to shut that revolving door, that’s what you have to offer them.

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In The News

MARKETERS, PLEASE STOP CALLING ME LATINX

Marketers have to respect the fact that calling most Latinos “Latinx” will be, at best, confusing — and at worst, insulting, patronizing and arrogant.

Featured on Ad Age
In The News

Miami-based creative agency VS/Brooks is now The 3rd Eye.

Apr 08, 2022

“Two years of pandemic living have taught us all that nothing is more important than health”

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In The News

These 3 cultural truths are the key to Hispanic healthcare marketing

Different communities have their own languages of choice, agency and trust.

Featured on Campaign LIVE
In The News

4 Health and wellness marketing trends to watch

What marketers should know about mental health awareness, how the definition of ‘wellness’ has changed and why quirky playful ads sustain connections with consumers.

Featured on Ad Age
In The News

The Year in Creativity, 2021

Apr 07, 2022

I’m looking forward to a year where we take what we learned in 2020 and 2021 to deepen our connection to the human experience in a digital space.

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