We’re fascinated with the emerging field of relational health here at The 3rd Eye—and the more we look into it, the more we realize that relational health is vital to effective communication in the health and wellness industry. While it may be a relatively new concept in healthcare and marketing, the practice itself is certainly […]
Whether it’s a shaman-led ayahuasca retreat or a virtual reality immersive experience, psychedelics are shifting the way we treat PTSD. And it’s opened up a whole new world of possibilities. Table Of Contents Psychedelics: from ancient rituals to modern medicine How can we market these practices to a mainstream audience? Virtual Reality: applying psychedelic science […]
Have Hispanic Heritage Month marked on your marketing editorial calendar? Good. Now cross it out. Because the best way to honor Hispanics is to think about them all year long. Since the late 60s, Americans have designated Hispanic Heritage Month, from mid-September to mid-October, to celebrate our history, culture and contributions. Considering the well-documented, dramatic […]
Hubspot’s 2022 State of U.S. Consumer Trends Report is a well of riveting information—especially when it comes to social media in marketing. Generational marketing is a specialty of ours at The 3rd Eye, so we gathered relevant information that reveals social media’s impact on consumer behavior per generation. Blogpost at a glance A key avenue […]
Every day, I see brands try and many times, fail to reach hispanic women with their advertising. And it never surprises me. Although there’s some understanding of the role women play in making healthcare decisions, there’s a huge disconnect between how healthcare marketers portray hispanic women and who we actually are. The overgeneralization, borderline tokenization, […]
20 years ago, the concept of going to an ayahuasca retreat to help addiction would have seemed unconventional—and completely bizarre to a mainstream audience. In 2022, it’s not out of left field to have a friend or two who have attended one. (I have several!) Wellness once brought to mind fringe practices, inspired by indigenous […]
Creating branded content that stands the test of time isn’t just a creative strategy, it’s a long-term investment. Content marketing is the realm of creating owned, quality content and disseminating it in a way that creates value for leads, or prospective customers, and brings authority to your brand. The ROI (return on investment) on this […]
The newest member of The 3rd Eye’s creative team, Copy Lead Stephanie Granado was just featured in South Florida Business Journal‘s “People on the Move.” “The most compelling stories start with rational and emotional consumer insights.” Steph joined our team only a couple of months ago—and her presence has already inspired fellow creatives more than […]
The Summer 2022 minions phenomenon exemplified how quickly content can garner organic traction. Can you do something similar for your brand?
Today’s job market is competitive, and talented students don’t look for internships getting coffee and doing grunt-work. They want real-world experience that will help them succeed in their future endeavors. Internships are meant to provide more value beyond free labor. A thriving internship program offers existing employees an opportunity to improve through mentorship. It provides […]
We’ve heard time and again that there’s a healthcare disparity amongst minorities in the U.S., but many mental health brands don’t really know what this means. To truly serve minority patients and healthcare consumers, as marketers we need to understand the facts. Over 60 million Americans suffer from mental health conditions every year—many of which […]
In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana Brooks’ assertive & poignant words remind of the power of advertising, and how we should be speaking to women about their health in a post-Roe world.
Women’s health procedures and tools were rarely designed with the comfort of the patient in mind. Which standard women’s health procedures need an update? And how can we help inform the consumer as healthcare marketers and brands? Read to find out.
The 3rd Eye’s CCO, Rob Canales, was just featured in VoyageMIA—where they share some of Miami’s most inspiring stories. He speaks on how he got his start, challenges he’s faced in the industry, and the quality that is key to his success. Read to learn more about his successful initiatives to get inspired—like we did—by […]
How is healthcare marketing changing? “We’re being more human than before” and more! Read about 3 trends that excited our CCO Rob Canales in his stint on the Craft Jury for the Clio Health Awards.
Since the Great Resignation began, employees are now searching for meaning and balance. If you want to shut that revolving door, that’s what you have to offer them.
“Two years of pandemic living have taught us all that nothing is more important than health”
Different communities have their own languages of choice, agency and trust.