THE 3RD EYE media director Jen Hernandez smiling next to title copy saying Breaking It Down: Convergent TV with agency logo and motto, We take care of brands that take care of people, underneath

Breaking Down Convergent TV: The Media buzzword that’s here to stay

Mar 22, 2023

You may have heard people buzzing about “Convergent TV” lately in the advertising world. As […]

employees of THE 3RD EYE from different departments gathered sitting, including lead of Integrated Production Michelle Leon. Each has their laptop in front of them

Integrated Production 101

Mar 06, 2023

Curious about Integrated Production in Advertising agencies? Here’s a quick overview from THE 3RD EYE’S […]

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Black Women in Healthcare: A History

Feb 27, 2023

The healthcare system presents many obstacles for women, especially for women of color. This Black […]

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Best Super Bowl Commercials in 2023: Top 5 Ads Ranked

Feb 15, 2023

This year’s Super Bowl was the first time I felt the game overshadowed the commercials […]

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In The News

The Time for Older TikTok Influencers Has Arrived

Feb 09, 2023

The label “social media influencer” typically conjures the image of what Taylor Swift describes best […]

young asian woman using her phone to seek a digital mental health solution

4 Mental Health Platforms on the Rise in 2023

Feb 08, 2023

Despite targeted ads, recommendations from friends, and research binges, it can be hard to pin […]

Diana Brooks portrait, saying she was featured in C-Suite Spotlight as one of the Top 25 C-Suite Executives of Miami for 2022
In The News

Diana Brooks: A Top 25 C-Suite Executive of Miami for 2022

Jan 25, 2023

The 3rd Eye’s CVO (Chief Vision Officer) was recently named one of the Top 25 […]

Diana Brooks featured in Medical Marketing And Media's 2023 market predictions from leaders in the industry
In The News

Industry leaders offer reflections on 2022 and predictions for 2023

Jan 05, 2023

Our CVO (Chief Vision Officer) Diana Brooks contributed to a recent article by Medical Marketing […]

image of rob canales with headline of Rob speaking on what it takes to run a creative department, featured on Adweek
In The News

Rob Canales on What It Takes to Run a Creative Department

Dec 22, 2022

In Adweek’s recent article First-Time CCOs Talk About What It Takes to Helm a Creative […]

lead of content creation in the 3rd eye agency Eric zamorano's portrait and a note about his feature in Muse by Clio
In The News

Shoot and Score: How Small Brands Can Make a Big Impact With Video

Dec 21, 2022

Answer big questions first for most effective use of your budget There are some businesses […]

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How Relational Health Leads to Cultural Competence in Marketing

Nov 16, 2022

We’re fascinated with the emerging field of relational health here at The 3rd Eye—and the […]

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How Psychedelics—real and simulated—Can Help Veterans with PTSD

Nov 10, 2022

Whether it’s a shaman-led ayahuasca retreat or a virtual reality immersive experience, psychedelics are shifting […]

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Let’s Celebrate Hispanic Heritage Year, Not Month

Nov 04, 2022

Have Hispanic Heritage Month marked on your marketing editorial calendar? Good. Now cross it out. […]

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Social Media’s Impact On Consumer Behavior Per Generation

Nov 01, 2022

Hubspot’s 2022 State of U.S. Consumer Trends Report is a well of riveting information—especially when […]

hispanic woman smiling in front of her pamily eating together at the dinner table signifying the joy she feels at her family's health

3 Challenges Hispanic Women Face in Healthcare

Oct 25, 2022

Every day, I see brands try and many times, fail to reach hispanic women with […]

4 diverse women and one man meditating in the third eye agency lobby

What Wellness Means To Consumers in 2022

Sep 15, 2022

20 years ago, the concept of going to an ayahuasca retreat to help addiction would […]

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3 Ways to Improve Your Content Marketing ROI

Sep 09, 2022

Creating branded content that stands the test of time isn’t just a creative strategy, it’s […]

portrait of T3E copy lead stephanie granado with overlay copy noting that she's been featured in south florida bussiness journal under people on the move
In The News

Stephanie Granado: People on the Move

Aug 31, 2022

The newest member of The 3rd Eye’s creative team, Copy Lead Stephanie Granado was just […]

minions eye

Cool, Fresh, & True: 5 Steps to Creating Organic Enthusiasm For Your Brand

Aug 15, 2022

The Summer 2022 minions phenomenon exemplified how quickly content can garner organic traction. Can you do something similar for your brand?

two rows of the 3rd eye's 2022 summer interns

Why you should redesign your internship program

Aug 09, 2022

Today’s job market is competitive, and talented students don’t look for internships getting coffee and […]


Minority Mental Health: Get To Know The Facts

Aug 08, 2022

We’ve heard time and again that there’s a healthcare disparity amongst minorities in the U.S., […]

In The News

In a post-Roe world, we need to be better at marketing healthcare to women

Aug 03, 2022

In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana […]

young gen z black woman during a telehealth appointments looking at her screen

Does Gen Z Go To The Doctor?

Jul 14, 2022

Many of us assume that Gen Z rarely go to the doctor, but is there anything to that myth? Or is it simply an exaggeration? With over $140 billion in buying power, Gen Z’s healthcare behaviors are worth looking into.

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4 Women’s Health Procedures That Could Use A Revamp

Jun 30, 2022

Women’s health procedures and tools were rarely designed with the comfort of the patient in mind. Which standard women’s health procedures need an update? And how can we help inform the consumer as healthcare marketers and brands? Read to find out.

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In The News

Meet Rob Canales

Jun 30, 2022

The 3rd Eye’s CCO, Rob Canales, was just featured in VoyageMIA—where they share some of […]

clio health awards 2022 craft jury member rob canales

3 Healthcare Marketing Trends from the 2022 Clio Health Awards

Jun 16, 2022

How is healthcare marketing changing? “We’re being more human than before” and more! Read about 3 trends that excited our CCO Rob Canales in his stint on the Craft Jury for the Clio Health Awards.

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Has The Pandemic Made Boomers Go Digital?

Jun 08, 2022

We see as boomers less digitally savvy than younger generations. Has this changed since the pandemic took hold on our lives?

Anais Rodriguez
In The News

Want To Turn Around Your Agency? Get Over Instant Gratification

May 26, 2022

Since the Great Resignation began, employees are now searching for meaning and balance. If you want to shut that revolving door, that’s what you have to offer them.

In The News


May 26, 2022

Marketers have to respect the fact that calling most Latinos “Latinx” will be, at best, confusing — and at worst, insulting, patronizing and arrogant.

In The News

Miami-based creative agency VS/Brooks is now The 3rd Eye.

Apr 08, 2022

“Two years of pandemic living have taught us all that nothing is more important than health”

In The News

These 3 cultural truths are the key to Hispanic healthcare marketing

Apr 08, 2022

Different communities have their own languages of choice, agency and trust.

In The News

4 Health and wellness marketing trends to watch

Apr 08, 2022

What marketers should know about mental health awareness, how the definition of ‘wellness’ has changed and why quirky playful ads sustain connections with consumers.

In The News

The Year in Creativity, 2021

Apr 07, 2022

I’m looking forward to a year where we take what we learned in 2020 and 2021 to deepen our connection to the human experience in a digital space.

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