Latest Updates

You may have heard people buzzing about “Convergent TV” lately in the advertising world. As […]

Curious about Integrated Production in Advertising agencies? Here’s a quick overview from THE 3RD EYE’S […]

The healthcare system presents many obstacles for women, especially for women of color. This Black […]

This year’s Super Bowl was the first time I felt the game overshadowed the commercials […]

The label “social media influencer” typically conjures the image of what Taylor Swift describes best […]

Despite targeted ads, recommendations from friends, and research binges, it can be hard to pin […]

The 3rd Eye’s CVO (Chief Vision Officer) was recently named one of the Top 25 […]

Our CVO (Chief Vision Officer) Diana Brooks contributed to a recent article by Medical Marketing […]

In Adweek’s recent article First-Time CCOs Talk About What It Takes to Helm a Creative […]

Answer big questions first for most effective use of your budget There are some businesses […]

We’re fascinated with the emerging field of relational health here at The 3rd Eye—and the […]

Whether it’s a shaman-led ayahuasca retreat or a virtual reality immersive experience, psychedelics are shifting […]

Have Hispanic Heritage Month marked on your marketing editorial calendar? Good. Now cross it out. […]

Hubspot’s 2022 State of U.S. Consumer Trends Report is a well of riveting information—especially when […]

Every day, I see brands try and many times, fail to reach hispanic women with […]

20 years ago, the concept of going to an ayahuasca retreat to help addiction would […]

Creating branded content that stands the test of time isn’t just a creative strategy, it’s […]

The newest member of The 3rd Eye’s creative team, Copy Lead Stephanie Granado was just […]

The Summer 2022 minions phenomenon exemplified how quickly content can garner organic traction. Can you do something similar for your brand?

Today’s job market is competitive, and talented students don’t look for internships getting coffee and […]

We’ve heard time and again that there’s a healthcare disparity amongst minorities in the U.S., […]

In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana […]

Many of us assume that Gen Z rarely go to the doctor, but is there anything to that myth? Or is it simply an exaggeration? With over $140 billion in buying power, Gen Z’s healthcare behaviors are worth looking into.

Women’s health procedures and tools were rarely designed with the comfort of the patient in mind. Which standard women’s health procedures need an update? And how can we help inform the consumer as healthcare marketers and brands? Read to find out.

The 3rd Eye’s CCO, Rob Canales, was just featured in VoyageMIA—where they share some of […]

How is healthcare marketing changing? “We’re being more human than before” and more! Read about 3 trends that excited our CCO Rob Canales in his stint on the Craft Jury for the Clio Health Awards.

We see as boomers less digitally savvy than younger generations. Has this changed since the pandemic took hold on our lives?

Since the Great Resignation began, employees are now searching for meaning and balance. If you want to shut that revolving door, that’s what you have to offer them.

Marketers have to respect the fact that calling most Latinos “Latinx” will be, at best, confusing — and at worst, insulting, patronizing and arrogant.

“Two years of pandemic living have taught us all that nothing is more important than health”

Different communities have their own languages of choice, agency and trust.

What marketers should know about mental health awareness, how the definition of ‘wellness’ has changed and why quirky playful ads sustain connections with consumers.

I’m looking forward to a year where we take what we learned in 2020 and 2021 to deepen our connection to the human experience in a digital space.