man high fiving another person our of frame to symbolize relational health through connecting with your community
Insights

How Relational Health Leads to Cultural Competence in Marketing

Nov 16, 2022

We’re fascinated with the emerging field of relational health here at The 3rd Eye—and the more we look into it, the more we realize that relational health is vital to effective communication in the health and wellness industry. While it may be a relatively new concept in healthcare and marketing, the practice itself is certainly […]

eye from the third eye logo above an abstract psychedelic image in military colors to signify veterans day
Insights

How Psychedelics—real and simulated—Can Help Veterans with PTSD

Nov 10, 2022

Whether it’s a shaman-led ayahuasca retreat or a virtual reality immersive experience, psychedelics are shifting the way we treat PTSD. And it’s opened up a whole new world of possibilities. Table Of Contents Psychedelics: from ancient rituals to modern medicine How can we market these practices to a mainstream audience? Virtual Reality: applying psychedelic science […]

illustration of three hispanic women
Insights

Let’s Celebrate Hispanic Heritage Year, Not Month

Nov 04, 2022

Have Hispanic Heritage Month marked on your marketing editorial calendar? Good. Now cross it out. Because the best way to honor Hispanics is to think about them all year long.  Since the late 60s, Americans have designated Hispanic Heritage Month, from mid-September to mid-October, to celebrate our history, culture and contributions.  Considering the well-documented, dramatic […]

half a face of women from 4 generations from left to right signifyinf social media's impact on consumers per generation
Insights

Social Media’s Impact On Consumer Behavior Per Generation

Nov 01, 2022

Hubspot’s 2022 State of U.S. Consumer Trends Report is a well of riveting information—especially when it comes to social media in marketing. Generational marketing is a specialty of ours at The 3rd Eye, so we gathered relevant information that reveals social media’s impact on consumer behavior per generation. Blogpost at a glance A key avenue […]

hispanic woman smiling in front of her pamily eating together at the dinner table signifying the joy she feels at her family's health
Insights

3 Challenges Hispanic Women Face in Healthcare

Oct 25, 2022

Every day, I see brands try and many times, fail to reach hispanic women with their advertising. And it never surprises me. Although there’s some understanding of the role women play in making healthcare decisions, there’s a huge disconnect between how healthcare marketers portray hispanic women and who we actually are. The overgeneralization, borderline tokenization, […]

4 diverse women and one man meditating in the third eye agency lobby
Insights

What Wellness Means To Consumers in 2022

Sep 15, 2022

20 years ago, the concept of going to an ayahuasca retreat to help addiction would have seemed unconventional—and completely bizarre to a mainstream audience. In 2022, it’s not out of left field to have a friend or two who have attended one. (I have several!) Wellness once brought to mind fringe practices, inspired by indigenous […]

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In The News

3 Ways to Improve Your Content Marketing ROI

Sep 09, 2022

Creating branded content that stands the test of time isn’t just a creative strategy, it’s a long-term investment. Content marketing is the realm of creating owned, quality content and disseminating it in a way that creates value for leads, or prospective customers, and brings authority to your brand. The ROI (return on investment) on this […]

portrait of T3E copy lead stephanie granado with overlay copy noting that she's been featured in south florida bussiness journal under people on the move
In The News

Stephanie Granado: People on the Move

Aug 31, 2022

The newest member of The 3rd Eye’s creative team, Copy Lead Stephanie Granado was just featured in South Florida Business Journal‘s “People on the Move.” “The most compelling stories start with rational and emotional consumer insights.” Steph joined our team only a couple of months ago—and her presence has already inspired fellow creatives more than […]

minions eye
Insights

Cool, Fresh, & True: 5 Steps to Creating Organic Enthusiasm For Your Brand

Aug 15, 2022

The Summer 2022 minions phenomenon exemplified how quickly content can garner organic traction. Can you do something similar for your brand?

two rows of the 3rd eye's 2022 summer interns
Insights

Why you should redesign your internship program

Aug 09, 2022

Today’s job market is competitive, and talented students don’t look for internships getting coffee and doing grunt-work. They want real-world experience that will help them succeed in their future endeavors. Internships are meant to provide more value beyond free labor. A thriving internship program offers existing employees an opportunity to improve through mentorship. It provides […]

Insights

Minority Mental Health: Get To Know The Facts

Aug 08, 2022

We’ve heard time and again that there’s a healthcare disparity amongst minorities in the U.S., but many mental health brands don’t really know what this means. To truly serve minority patients and healthcare consumers, as marketers we need to understand the facts.  Over 60 million Americans suffer from mental health conditions every year—many of which […]

In The News

In a post-Roe world, we need to be better at marketing healthcare to women

Aug 03, 2022

In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana Brooks’ assertive & poignant words remind of the power of advertising, and how we should be speaking to women about their health in a post-Roe world.

young gen z black woman during a telehealth appointments looking at her screen
Insights

Does Gen Z Go To The Doctor?

Jul 14, 2022

Many of us assume that Gen Z rarely go to the doctor, but is there anything to that myth? Or is it simply an exaggeration? With over $140 billion in buying power, Gen Z’s healthcare behaviors are worth looking into.

orange split in half with speculum nearby symbolizing vaginal health
Insights

4 Women’s Health Procedures That Could Use A Revamp

Jun 30, 2022

Women’s health procedures and tools were rarely designed with the comfort of the patient in mind. Which standard women’s health procedures need an update? And how can we help inform the consumer as healthcare marketers and brands? Read to find out.

the 3rd eye CCP rob canales smiling
In The News

Meet Rob Canales

Jun 30, 2022

The 3rd Eye’s CCO, Rob Canales, was just featured in VoyageMIA—where they share some of Miami’s most inspiring stories. He speaks on how he got his start, challenges he’s faced in the industry, and the quality that is key to his success. Read to learn more about his successful initiatives to get inspired—like we did—by […]

clio health awards 2022 craft jury member rob canales
Insights

3 Healthcare Marketing Trends from the 2022 Clio Health Awards

Jun 16, 2022

How is healthcare marketing changing? “We’re being more human than before” and more! Read about 3 trends that excited our CCO Rob Canales in his stint on the Craft Jury for the Clio Health Awards.

boomer woman using her ipad to schedule doctors appointment
Insights

Has The Pandemic Made Boomers Go Digital?

Jun 08, 2022

We see as boomers less digitally savvy than younger generations. Has this changed since the pandemic took hold on our lives?

Anais Rodriguez
In The News

Want To Turn Around Your Agency? Get Over Instant Gratification

May 26, 2022

Since the Great Resignation began, employees are now searching for meaning and balance. If you want to shut that revolving door, that’s what you have to offer them.

In The News

MARKETERS, PLEASE STOP CALLING ME LATINX

May 26, 2022

Marketers have to respect the fact that calling most Latinos “Latinx” will be, at best, confusing — and at worst, insulting, patronizing and arrogant.

In The News

Miami-based creative agency VS/Brooks is now The 3rd Eye.

Apr 08, 2022

“Two years of pandemic living have taught us all that nothing is more important than health”

In The News

These 3 cultural truths are the key to Hispanic healthcare marketing

Apr 08, 2022

Different communities have their own languages of choice, agency and trust.

In The News

4 Health and wellness marketing trends to watch

Apr 08, 2022

What marketers should know about mental health awareness, how the definition of ‘wellness’ has changed and why quirky playful ads sustain connections with consumers.

In The News

The Year in Creativity, 2021

Apr 07, 2022

I’m looking forward to a year where we take what we learned in 2020 and 2021 to deepen our connection to the human experience in a digital space.

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