Breaking Down Convergent TV: The Media buzzword that’s here to stay
You may have heard people buzzing about “Convergent TV” lately in the advertising world. As […]
Integrated Production 101
Curious about Integrated Production in Advertising agencies? Here’s a quick overview from THE 3RD EYE’S […]
Black Women in Healthcare: A History
The healthcare system presents many obstacles for women, especially for women of color. This Black […]
Best Super Bowl Commercials in 2023: Top 5 Ads Ranked
This year’s Super Bowl was the first time I felt the game overshadowed the commercials […]
The Time for Older TikTok Influencers Has Arrived
The label “social media influencer” typically conjures the image of what Taylor Swift describes best […]
4 Mental Health Platforms on the Rise in 2023
Despite targeted ads, recommendations from friends, and research binges, it can be hard to pin […]
Diana Brooks: A Top 25 C-Suite Executive of Miami for 2022
The 3rd Eye’s CVO (Chief Vision Officer) was recently named one of the Top 25 […]
Industry leaders offer reflections on 2022 and predictions for 2023
Our CVO (Chief Vision Officer) Diana Brooks contributed to a recent article by Medical Marketing […]
Rob Canales on What It Takes to Run a Creative Department
In Adweek’s recent article First-Time CCOs Talk About What It Takes to Helm a Creative […]
Shoot and Score: How Small Brands Can Make a Big Impact With Video
Answer big questions first for most effective use of your budget There are some businesses […]
How Relational Health Leads to Cultural Competence in Marketing
We’re fascinated with the emerging field of relational health here at The 3rd Eye—and the […]
How Psychedelics—real and simulated—Can Help Veterans with PTSD
Whether it’s a shaman-led ayahuasca retreat or a virtual reality immersive experience, psychedelics are shifting […]
Let’s Celebrate Hispanic Heritage Year, Not Month
Have Hispanic Heritage Month marked on your marketing editorial calendar? Good. Now cross it out. […]
Social Media’s Impact On Consumer Behavior Per Generation
Hubspot’s 2022 State of U.S. Consumer Trends Report is a well of riveting information—especially when […]
3 Challenges Hispanic Women Face in Healthcare
Every day, I see brands try and many times, fail to reach hispanic women with […]
What Wellness Means To Consumers in 2022
20 years ago, the concept of going to an ayahuasca retreat to help addiction would […]
3 Ways to Improve Your Content Marketing ROI
Creating branded content that stands the test of time isn’t just a creative strategy, it’s […]
Stephanie Granado: People on the Move
The newest member of The 3rd Eye’s creative team, Copy Lead Stephanie Granado was just […]
Cool, Fresh, & True: 5 Steps to Creating Organic Enthusiasm For Your Brand
The Summer 2022 minions phenomenon exemplified how quickly content can garner organic traction. Can you do something similar for your brand?
Why you should redesign your internship program
Today’s job market is competitive, and talented students don’t look for internships getting coffee and […]
Minority Mental Health: Get To Know The Facts￼
We’ve heard time and again that there’s a healthcare disparity amongst minorities in the U.S., […]
In a post-Roe world, we need to be better at marketing healthcare to women
In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana […]
Does Gen Z Go To The Doctor?
Many of us assume that Gen Z rarely go to the doctor, but is there anything to that myth? Or is it simply an exaggeration? With over $140 billion in buying power, Gen Z’s healthcare behaviors are worth looking into.
4 Women’s Health Procedures That Could Use A Revamp
Women’s health procedures and tools were rarely designed with the comfort of the patient in mind. Which standard women’s health procedures need an update? And how can we help inform the consumer as healthcare marketers and brands? Read to find out.
Meet Rob Canales
The 3rd Eye’s CCO, Rob Canales, was just featured in VoyageMIA—where they share some of […]
3 Healthcare Marketing Trends from the 2022 Clio Health Awards￼￼
How is healthcare marketing changing? “We’re being more human than before” and more! Read about 3 trends that excited our CCO Rob Canales in his stint on the Craft Jury for the Clio Health Awards.
Has The Pandemic Made Boomers Go Digital?
We see as boomers less digitally savvy than younger generations. Has this changed since the pandemic took hold on our lives?
Want To Turn Around Your Agency? Get Over Instant Gratification
Since the Great Resignation began, employees are now searching for meaning and balance. If you want to shut that revolving door, that’s what you have to offer them.
MARKETERS, PLEASE STOP CALLING ME LATINX
Marketers have to respect the fact that calling most Latinos “Latinx” will be, at best, confusing — and at worst, insulting, patronizing and arrogant.
Miami-based creative agency VS/Brooks is now The 3rd Eye.
“Two years of pandemic living have taught us all that nothing is more important than health”
These 3 cultural truths are the key to Hispanic healthcare marketing
Different communities have their own languages of choice, agency and trust.
4 Health and wellness marketing trends to watch
What marketers should know about mental health awareness, how the definition of ‘wellness’ has changed and why quirky playful ads sustain connections with consumers.
The Year in Creativity, 2021
I’m looking forward to a year where we take what we learned in 2020 and 2021 to deepen our connection to the human experience in a digital space.