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How do consumers define wellness?

Sep 19, 2023

As the line between health and wellness continues to blur, the definition of wellness has […]

two rows of the 3rd eye's 2022 summer interns

Why you should redesign your internship program

Sep 15, 2023

An internship should evolve not just with the needs of the company — but also […]

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FOCAL POINT SERIES: 2023 Health & Wellness Trends Report

Aug 16, 2023

Our new white paper, “DEFINING HEALTH & WELLNESS, AND THE BARRIERS TO CHANGE” explores 2023 […]

In The News

Jumpstarting Performance at Work

Aug 01, 2023

In her recent feature on Team Bonding‘s podcast Team Building Saves the World, COO Anais […]

COO Anais Rodriguez and CVO Diana Brooks sitting in front of each other with microphones at a conference room table, with THE 3RD EYE logo behind them on a large tv screen

The Importance of Diversity in Healthcare Leadership

Jul 26, 2023

Diversity in healthcare leadership is not a temporary trend that we can afford to ignore. […]


In 2023, minorities care more about mental health than ever

Jul 20, 2023

Get to know the FACTS. July may be National Minority Mental Health Awareness Month, but […]

anais Rodriguez, CEO of the 3rd Eye's face is on the right. On the left, a title saying "5 ESSENTIAL ELEMENTS FOR A SUCCESSFUL ONBOARDING EXPERIENCE" with a subtitle saying "Featured on Authority Magazine" and an Authority Magazine logo
In The News

5 Elements of a Successful Onboarding Experience

Jun 28, 2023

An Interview With Rachel Kline COO Anais Rodriguez reveals her 5 tenants of a successful […]

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4 AI tools to revolutionize your team’s creative process

Jun 26, 2023

AI tools for creatives are nothing new—but the ones we have access to today are […]

Pedro Sarmiento, lead of Digital Design & Experience in The 3rd Eye Agency, smiling during his interview abou ux accessibility for healthcare brands

The Importance of Accessibility in UX Design for Healthcare Brands

Jun 20, 2023

We asked resident UX expert Pedro Sarmiento to walk us through why accessibility matters in […]


Women in Marketing: 4 Challenges we still face

Jun 06, 2023

The role of women in marketing and advertising has grown exponentially since I started over […]


An Open Letter from our Pride ERG

Jun 06, 2023

An Open Letter to our extended T3E Fam from PRIDE @ T3E… First of all, […]

Stephanie Granado, creative lead of storytelling and copy in THE 3RD EYE Agency with Little Black Book logo and title saying Writing Dialogue That Connects
In The News

Copywriters on Writing Dialogue that Connects

Jun 01, 2023

In Little Black Book’s recent article Copywriters on Writing Dialogue that Connects, our Copy lead […]

stephanie granado, lead of copy and storytelling at the 3rd eye agency, smiling next to a title saying: what is brand storytelling? going beyond copy

What is Brand Storytelling? and Why It Matters

May 16, 2023

Brand storytelling is exactly what it sounds like: using narratives to communicate a brand’s identity, […]

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In The News

Meet Stephanie Granado

May 10, 2023

Associate Director of Copy & Storytelling Stephanie Granado recently interviewed with Canvas Rebel. She reveals […]

In The News

5 Things I Wish Someone Told Me Before I Became A CEO

May 10, 2023

THE 3RD EYE’s leader and visionary is a trailblazer in the advertising industry, founding a […]

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In The News

What are the ethical implications of weight-loss ads — and are marketers responsible?

Apr 25, 2023

CCO Rob Canales just chimed in on an important topic for healthcare marketers in a […]

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The Importance of Diversity in AI and the Consequences of Ignoring It

Apr 12, 2023

From Agricultural to Industrial, humanity evolves by hopping from revolution to revolution. Now we’re in […]

michelle leon, producer at the 3rd eye agency sitting in a chair with title breaking it down: diversity behind the camera overlayed

Diversity Behind the Camera: DEI in Advertising Production

Apr 05, 2023

Advertising depends on the power of visual storytelling for success, and on-screen representation in media […]

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What is the Creator Economy? 4 Things Healthcare Brands Need to Know

Mar 31, 2023

The Creator Economy has firmly sunk its teeth into our digital experience—and it’s not going […]

THE 3RD EYE media director Jen Hernandez smiling next to title copy saying Breaking It Down: Convergent TV with agency logo and motto, We take care of brands that take care of people, underneath

Convergent TV: The Media buzzword that’s here to stay

Mar 22, 2023

You may have heard people buzzing about “Convergent TV” lately in the advertising world. As […]

employees of THE 3RD EYE from different departments gathered sitting, including lead of Integrated Production Michelle Leon. Each has their laptop in front of them

Integrated Production 101

Mar 06, 2023

Curious about Integrated Production in Advertising agencies? Here’s a quick overview from THE 3RD EYE’S […]

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Black Women in Healthcare: A History

Feb 27, 2023

The healthcare system presents many obstacles for women, especially for women of color. This Black […]

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Best Super Bowl Commercials in 2023: Top 5 Ads Ranked

Feb 15, 2023

This year’s Super Bowl was the first time I felt the game overshadowed the commercials […]

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In The News

The Time for Older TikTok Influencers Has Arrived

Feb 09, 2023

The label “social media influencer” typically conjures the image of what Taylor Swift describes best […]

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4 Mental Health Platforms on the Rise in 2023

Feb 08, 2023

Despite targeted ads, recommendations from friends, and research binges, it can be hard to pin […]

Diana Brooks portrait, saying she was featured in C-Suite Spotlight as one of the Top 25 C-Suite Executives of Miami for 2022
In The News

Diana Brooks: A Top 25 C-Suite Executive of Miami for 2022

Jan 25, 2023

The 3rd Eye’s CVO (Chief Vision Officer) was recently named one of the Top 25 […]

Diana Brooks featured in Medical Marketing And Media's 2023 market predictions from leaders in the industry
In The News

Industry leaders offer reflections on 2022 and predictions for 2023

Jan 05, 2023

Our CVO (Chief Vision Officer) Diana Brooks contributed to a recent article by Medical Marketing […]

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In The News

Rob Canales on What It Takes to Run a Creative Department

Dec 22, 2022

In Adweek’s recent article First-Time CCOs Talk About What It Takes to Helm a Creative […]

lead of content creation in the 3rd eye agency Eric zamorano's portrait and a note about his feature in Muse by Clio
In The News

Shoot and Score: How Small Brands Can Make a Big Impact With Video

Dec 21, 2022

Answer big questions first for most effective use of your budget There are some businesses […]

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How Relational Health Leads to Cultural Competence in Marketing

Nov 16, 2022

We’re fascinated with the emerging field of relational health here at The 3rd Eye—and the […]

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How Psychedelics—real and simulated—Can Help Veterans with PTSD

Nov 10, 2022

Whether it’s a shaman-led ayahuasca retreat or a virtual reality immersive experience, psychedelics are shifting […]

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Let’s Celebrate Hispanic Heritage Year, Not Month

Nov 04, 2022

Have Hispanic Heritage Month marked on your marketing editorial calendar? Good. Now cross it out. […]

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Social Media’s Impact On Consumer Behavior Per Generation

Nov 01, 2022

Hubspot’s 2022 State of U.S. Consumer Trends Report is a well of riveting information—especially when […]

hispanic woman smiling in front of her pamily eating together at the dinner table signifying the joy she feels at her family's health

3 Challenges Hispanic Women Face in Healthcare

Oct 25, 2022

Every day, I see brands try and many times, fail to reach hispanic women with […]

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What Wellness Means To Consumers in 2022

Sep 15, 2022

20 years ago, the concept of going to an ayahuasca retreat to help addiction would […]

woman in front of rising arrow roi to signify increasing your marketing roi

3 Ways to Improve Your Content Marketing ROI

Sep 09, 2022

Creating branded content that stands the test of time isn’t just a creative strategy, it’s […]

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In The News

Stephanie Granado: People on the Move

Aug 31, 2022

The newest member of The 3rd Eye’s creative team, Copy Lead Stephanie Granado was just […]

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Cool, Fresh, & True: 5 Steps to Creating Organic Enthusiasm For Your Brand

Aug 15, 2022

The Summer 2022 minions phenomenon exemplified how quickly content can garner organic traction. Can you do something similar for your brand?

In The News

In a post-Roe world, we need to be better at marketing healthcare to women

Aug 03, 2022

In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana […]

young gen z black woman during a telehealth appointments looking at her screen

Does Gen Z Go To The Doctor?

Jul 14, 2022

Many of us assume that Gen Z rarely go to the doctor, but is there anything to that myth? Or is it simply an exaggeration? With over $140 billion in buying power, Gen Z’s healthcare behaviors are worth looking into.

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4 Women’s Health Procedures That Could Use A Revamp

Jun 30, 2022

Women’s health procedures and tools were rarely designed with the comfort of the patient in mind. Which standard women’s health procedures need an update? And how can we help inform the consumer as healthcare marketers and brands? Read to find out.

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In The News

Meet Rob Canales

Jun 30, 2022

The 3rd Eye’s CCO, Rob Canales, was just featured in VoyageMIA—where they share some of […]

clio health awards 2022 craft jury member rob canales

3 Healthcare Marketing Trends from the 2022 Clio Health Awards

Jun 16, 2022

How is healthcare marketing changing? “We’re being more human than before” and more! Read about 3 trends that excited our CCO Rob Canales in his stint on the Craft Jury for the Clio Health Awards.

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Has The Pandemic Made Boomers Go Digital?

Jun 08, 2022

We see as boomers less digitally savvy than younger generations. Has this changed since the pandemic took hold on our lives?

Anais Rodriguez
In The News

Want To Turn Around Your Agency? Get Over Instant Gratification

May 26, 2022

Since the Great Resignation began, employees are now searching for meaning and balance. If you want to shut that revolving door, that’s what you have to offer them.

In The News


May 26, 2022

Marketers have to respect the fact that calling most Latinos “Latinx” will be, at best, confusing — and at worst, insulting, patronizing and arrogant.

In The News

Miami-based creative agency VS/Brooks is now The 3rd Eye.

Apr 08, 2022

“Two years of pandemic living have taught us all that nothing is more important than health”

In The News

These 3 cultural truths are the key to Hispanic healthcare marketing

Apr 08, 2022

Different communities have their own languages of choice, agency and trust.

In The News

4 Health and wellness marketing trends to watch

Apr 08, 2022

What marketers should know about mental health awareness, how the definition of ‘wellness’ has changed and why quirky playful ads sustain connections with consumers.

In The News

The Year in Creativity, 2021

Apr 07, 2022

I’m looking forward to a year where we take what we learned in 2020 and 2021 to deepen our connection to the human experience in a digital space.

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