20 years ago, the concept of going to an ayahuasca retreat to help addiction would have seemed unconventional—and completely bizarre to a mainstream audience. In 2022, it’s not out of left field to have a friend or two who have attended one. (I have several!) Wellness once brought to mind fringe practices, inspired by indigenous […]
Creating branded content that stands the test of time isn’t just a creative strategy, it’s a long-term investment. Content marketing is the realm of creating owned, quality content and disseminating it in a way that creates value for leads, or prospective customers, and brings authority to your brand. The ROI (return on investment) on this […]
The newest member of The 3rd Eye’s creative team, Copy Lead Stephanie Granado was just featured in South Florida Business Journal‘s “People on the Move.” “The most compelling stories start with rational and emotional consumer insights.” Steph joined our team only a couple of months ago—and her presence has already inspired fellow creatives more than […]
The Summer 2022 minions phenomenon exemplified how quickly content can garner organic traction. Can you do something similar for your brand?
Today’s job market is competitive, and talented students don’t look for internships getting coffee and doing grunt-work. They want real-world experience that will help them succeed in their future endeavors. Internships are meant to provide more value beyond free labor. A thriving internship program offers existing employees an opportunity to improve through mentorship. It provides […]
We’ve heard time and again that there’s a healthcare disparity amongst minorities in the U.S., but many mental health brands don’t really know what this means. To truly serve minority patients and healthcare consumers, as marketers we need to understand the facts. Over 60 million Americans suffer from mental health conditions every year—many of which […]
In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana Brooks’ assertive & poignant words remind of the power of advertising, and how we should be speaking to women about their health in a post-Roe world.
Women’s health procedures and tools were rarely designed with the comfort of the patient in mind. Which standard women’s health procedures need an update? And how can we help inform the consumer as healthcare marketers and brands? Read to find out.
The 3rd Eye’s CCO, Rob Canales, was just featured in VoyageMIA—where they share some of Miami’s most inspiring stories. He speaks on how he got his start, challenges he’s faced in the industry, and the quality that is key to his success. Read to learn more about his successful initiatives to get inspired—like we did—by […]
How is healthcare marketing changing? “We’re being more human than before” and more! Read about 3 trends that excited our CCO Rob Canales in his stint on the Craft Jury for the Clio Health Awards.
Since the Great Resignation began, employees are now searching for meaning and balance. If you want to shut that revolving door, that’s what you have to offer them.
“Two years of pandemic living have taught us all that nothing is more important than health”
Different communities have their own languages of choice, agency and trust.